Brand creation in record time
In just two months, we made the impossible possible - the birth of a new brand called CLUB '85! Hard to believe, but in a very short time we created a well thought-out concept and even successfully implemented it at an event. What an exciting journey!
The birth of CLUB '85
The origins
The origin of this journey lies in the organisation of the TIMBERSPORTS® World Championships in STIHL's home town. We were expecting an impressive number of "important" guests and therefore did everything we could to create an unforgettable experience. Our aim was to revolutionise our hospitality concept compared to previous years.
After intensive brainstorming sessions, we proudly presented the name and our concept to STIHL: CLUB '85. After getting the green light, we set ourselves the ambitious goal of developing the brand in record time.
Our biggest challenges
From idea to concept
The first step was to clearly define our concept and strategy. We asked ourselves the following questions: What do we want to achieve? Who benefits from CLUB '85? What are the benefits for our guests? What is our mission?
With these foundations, we began with the realisation. What should the visual design look like? We needed a stylebook and a new corporate identity. While we were still fine-tuning the style guide, we already had to order the first branding materials and create a website, as the event was imminent. Without knowing all the details of the final brand, we boldly ventured into the realisation. Sounds chaotic? It was!
CLUB '85 as official hospitality for TIMBERSPORTS®
The final result
Now we can proudly present the final result. Curtain up for CLUB '85:
WHAT❔ As the official hospitality of the global STIHL TIMBERSPORTS® Series, CLUB '85 offers a standardised premium experience for fans worldwide.
WHY ❔ Our aim is to create a symbiosis of sport and elegance. We invite all guests to immerse themselves in the captivating world of STIHL TIMBERSPORTS®, enjoy first-class competitions and experience the intensity of one of the toughest sports in the world up close.
HOW ❔ Every guest receives a 360-degree service with a single ticket - from invitation to departure and beyond. The ticket not only grants access to the competition, but also offers numerous other highlights and programme items to ensure that every CLUB '85 guest feels well looked after.
WHAT'S NEXT❔ The positive response to the first implementation during the STIHL TIMBERSPORTS® World Championship has inspired us. We look forward to applying our learnings at future events and taking CLUB '85 to the next level.
Of course we have also created a new website, check it out and learn more about what CLUB '85 is all about:
The journey was worth it
Proud and tired
The past few months have been extremely exciting. We never doubted that we would succeed in bringing the brand to life in just two months. But extended delivery times, correction loops and other challenges kept us sweating.
We are extremely proud of what our team has achieved recently. It was a confirmation for us that our way of working is the right one for us.
We would of course like to take this opportunity to thank STIHL TIMBERSPORTS®. Without this exciting challenge, the unreserved trust on their part and the excellent co-operation, this adventure would hardly have been possible!